Acres
Logo Design
Branding
Corporate Identity
Capabilities
Brand design for a company involved in land sales.
Abstract
Branding
— Collaboration with Devmark Design Studio
The logo I created for "Acres" is a visual interpretation of the vastness and opportunities offered by land sales. Land can be of different sizes and can offer multiple opportunities. Building on this concept, I wanted to create an image with simple lines and no particular connotation so that the client can fill in those lines with his or her own ideas and potential.
To make the concept of the infinite opportunities a land can offer more pregnant, I created a very soft and malleable shape, evoking the basic shape of the topography of soils. The choice of the color green symbolizes fertility, growth, and the inherent potential of the land. Clean, modern typography complements the design, creating a distinctive mark that communicates the essential nature of the core business of "Acres."
