Cambuy
Logo Design
User Interface
Video Production
Motion Graphics
Capabilities
I worked on a project aimed at creating an innovative app that had not yet found a place in the market. My initiative sought to answer three questions:
How was a photograph taken?
What is the equipment of professional photographers?
What is the best equipment for my camera?
Abstract
Digital
The entire app development process was driven by the need to provide clear and personalized answers to these questions. The app offers a customized search system that allows users to find content related to their specific interests and products. It also provides information about the equipment and shooting data used by professional photographers.
The project followed several phases, including workflow design, architecture design, wireframe creation and its visual. Meanwhile, I developed the logo and naming. "CAMBUY" is a combination of two keywords: "CAM" for camera, indicating the photography industry, and "BUY" for purchase, representing the main goal of the app, which is to enable users to purchase photography products. Phonetically, "CAMBUY" recalls the English "Come by," meaning "to pass by" or "to visit." The promotional video was created using video editing techniques and motion graphics to communicate the app's features and benefits in an engaging way.
