Pure Greenwealth
Logo Design
Branding
Corporate Identity
Web design
Social Media Content
Capabilities
I developed the identity of this business in Australia specializing in sustainable tree farming. Through their investment packages and solutions, they offer a unique and rewarding opportunity, as well as beneficial to the environment.
Abstract
Branding
— Collaboration with Devmark Design Studio
In developing the logo, I wanted to focus on key words such as nature, sustainability and investment. To invoke the environmental aspect, I used the color palette, where green is associated with nature, freshness and sustainability, directly recalling Green Wealth's core business. This color palette conveys a sense of trust, balance and environmental responsibility.
The name "Pure GreenWealth" is written in a serif typeface to give the logo a classic and stable feel. The choice of a serif typeface also suggests reliability and solidity, which are essential when it comes to investments. The integration of the leaf icon into the typeface succeeds in combining this aspect of classicism and stability with the brand's core values. The logo is also responsive and lends itself to becoming a pregnant icon.
